Sunday, March 22, 2009

What are entrepreneurship and intrapreneurship?


Entrepreneurship involves risk taking leadership where the entrepreneur puts much time and capital into an uncertain venture.

To the entrepreneur the vision is clear but the details vague and evolving. It is the passion and commitment to the final result that realises the vision. Entrepreneurs are positive thinkers and decision makers who promote their vision with enthusiastic passion.

See:
Walt Disney, Bill Gates, Richard Branson, Oprah Winfrey, Henry Ford, Coco Chanel.

Intrapreneurship utilises all these skills but without the risks involved. It occurs within organisations that use systemised business models to allow creative and innovative ideas to develop.

By trying things until successful, learning from failures, attempting to conserve resources, etc. it adds to the potential of an otherwise static organisation without exposing those employees to the risks associated with entrepreneurial failure.

See:
3M, Sun Microsystems , Sony Corporation,
Swinburne University.





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