Social media is emerging as a very powerful tool for advertisers, marketers and public relations gurus..
As social media sites continue to gain in popularity with people seeking on line connections and networking opportunities, and traditional media opportunities for advertising get re
placed by online news, podcasts and ad-free TV, clever organisations will acquire demographic information regarding individual users to create target audiences.
Trevor Young the PR warrior demonstrated recently that a change in attitude allows business people including CEOs to use social networking to their advantage. He described good practice in this area by corporations like Microsoft that allows its staff to blog customers, creating good customer relationships and instant feedback.
The growing influence of social media is addressed by articles such as
Your Facebook secrets: jobs under threat
and the growing number of
You Tube self help videos.
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