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Social media describes the online technologies that people use to share opinions, experiences and contacts.
Its success is that it is immediate, tailored, raw, honest and personal. It acknowledges our social nature and our need to communicate and connect with others.
Celebrities and musicians have been quick to embrace this type of connection with fans to enable instant access to music and information. Music can be downloaded and enjoyed freely with customer feedback provided directly to the source.
It is estimated that there are currently about 200 social network sites and is a credible way of communicating. –
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The shape of a social network helps determines its usefulness. Smaller, tighter networks can be less useful to their members than networks with lots of loose connections that are more likely to introduce new ideas and opportunities to their members.
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