Creativity is the process of doing something in a new way. It produces new ideas or concepts. It is different from innovation which applies the creative idea to a specific context.
Creativity is now an important part of successful businesses. Creativity techniques can be used to develop new materials for artistic purposes or to solve problems. Some of these techniques are:
- randomness
- improvisation
- lateral thinking
Creativity and emotion are in the right handside of the brain and associated with lateral thinking.
There is a huge element of chance in creativity - it is important to come up with many ideas to be able to discard the useless ones.
or a personal perspective on creativity see
Twyla Tharp a renowned dance choregrapher and
Edward Be Bono an expert on creative and lateral thinking.
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